Top Beauty Retail Apps on Android in Nigeria: Q2 2025

In the second quarter of 2025, the beauty retail app market in Nigeria saw varied performance among the leading Android applications. Here's a closer look at the trends for the top five apps, based on data from Sensor Tower.

Think Dirty maintained a consistent weekly revenue of around $1 throughout most of the quarter. The app experienced a significant increase in weekly downloads, starting at approximately 600 and peaking at 2.4K by the end of June. Weekly active users also saw an impressive rise, growing from 3.3K to 12.2K over the same period.

Oriflame saw no revenue during this quarter. However, the app's weekly downloads remained fairly stable, with numbers ranging between 400 and 800. Active users fluctuated slightly but stayed within the range of 8.5K to 9.6K.

DRMTLGY recorded no revenue but had a noticeable decline in downloads from 283 to virtually none by the end of June.

XXL Nutrition also had no revenue. The app's downloads were minimal, starting at 17 and reaching a high of 51 during the quarter.

Fragrances.com.ng did not generate any revenue in this period, with downloads fluctuating between single digits and the low twenties.

For more detailed insights on app performance and trends in the beauty retail sector, visit Sensor Tower's platform.